Experience Designer for Premium Brands.
I design digital experiences for brands where craft and presentation are the product: premium spirits, luxury goods, and cultural institutions, where getting the details right is the point.
My background is in physical product design, trained at the Glasgow School of Art. That foundation shapes how I approach screens, with an attention to material, weight, and finish that pure digital practice rarely develops. Over twenty years, I’ve moved between product, interaction, and spatial work, but the thread running through all of it is the same: how objects and environments communicate quality before a word is read.
Before the distillery, my work ran through broadcast and cultural institutions, from the BBC to museum and exhibition projects. That is where the habit of treating digital as something made, with the same care as a physical object, was formed.
For nine years, I worked for Rémy Cointreau at Bruichladdich Distillery across its four brands: Bruichladdich, Port Charlotte, Octomore, and The Botanist Gin. My work spanned the brand websites and DTC ecommerce, physical product development, live tasting broadcasts, and VJ work at the Rock’ndaal festival. That breadth shaped my understanding of premium brand work: how ecommerce operates when provenance and brand world matter more than conversion optimisation, and how a single brand can require radically different registers across touchpoints.
Alongside that, I’ve built interactive and generative work, from sound-reactive installations to 3D product environments, where the experience itself is the artefact. My interest in real-time graphics goes back further: ten years promoting and VJing club nights in Glasgow, with live appearances across the UK and Europe, with a final show at Tresor in Berlin.
That experience of building visuals that respond to a room in the moment is the root of the generative and interactive work that developed from it.